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El libro de los negocios (Big Ideas) (Hardcover)

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Un gran líder empresarial, ¿nace o se hace? ¿Cómo se crea una marca exitosa? ¿Por qué algunas empresas fracasan y otras prosperan? A lo largo de la historia, los gurús de los negocios han ofrecido ideas que han configurado y mejorado el mundo empresarial.

Con un lenguaje claro, El libro de los negocios presenta concisas explicaciones que desbrozan la jerga académica, esquemas que simplifican las teorías más complejas, e ingeniosas ilustraciones que juegan con nuestras ideas sobre el mercado global.

Tanto el emprendedor que pone en marcha un negocio, o bien el director ejecutivo con su visión más amplia, como el consumidor curioso hallarán en este libro muchas ideas inspiradoras.

About the Author

DK was founded in London in 1974 and is now the world leading illustrated reference publisher and a member of the Penguin Random House division of Bertelsmann. DK publishes highly visual, photographic non-fiction for adults and children. DK produces content for consumers in over 100 countries and over 60 languages, with offices in the UK, India, US, Germany, China, Canada, Spain and Australia.

DK's aim is to inspire, educate and entertain readers of all ages, and everything DK publishes, whether print or digital, embodies the unique DK design approach. DK brings unrivalled clarity to a wide range of topics, with a unique combination of words and pictures, put together to spectacular effect. We have a reputation for innovation in design for both print and digital products.

Our adult range spans travel, including the award-winning DK Eyewitness Travel Guides, history, science, nature, sport, gardening, cookery and parenting. 

DK’s extensive children’s list showcases a fantastic store of information for children, toddlers and babies. DK covers everything from animals and the human body, to homework help and craft activities, together with an impressive list of licensing titles, including the best-selling LEGO® books.

DK acts as the parent company for Alpha Books, publisher of the Idiot's Guides series.

Product Details
ISBN: 9781465482884
ISBN-10: 1465482881
Publisher: DK
Publication Date: February 19th, 2019
Pages: 352
Language: Spanish
Series: Big Ideas